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Woman sees her AI-transformed avatar in mirror via Meta Imagine Me feature
Meta’s new ‘Imagine Me’ tool lets users reimagine themselves using AI prompts on Instagram, WhatsApp, and Messenger.

Meta just launched the craziest ‘Imagine Me’ feature and it’s like AI hijacked your photo studio

Written by Mohit Singhania | Updated on: July 17, 2025 | TechMasala.in

Meta has just dropped one of its wildest AI features yet in India. This isn’t your usual filter update or gimmicky avatar. It’s called “Imagine Me” and it lets you turn a few selfies into full-blown, AI-generated portraits using nothing but your imagination and a prompt.

It’s live. It’s personal. And it might just break the way you think about profile pictures.

Selfies just became a storytelling tool

You open a chat window. You tag @Meta AI. Then you type something like
“Imagine me as a Mughal emperor on a cyberpunk throne” or
“Imagine me as a freedom fighter walking into a TED Talk.”

Within seconds, you get an AI-generated image that looks like a movie poster starring you. Not a filter. Not a sticker. A full image where Meta’s AI takes your face and reimagines it into a completely different world.

This is powered by Emu, Meta’s image generation engine, and it’s not some beta experiment. It works right now on WhatsApp, Instagram, and Messenger.

Here’s what you need to get started

Before your fantasy kicks off, Meta asks for three selfies — one from the front, one from your left side, and one from your right. This is so the AI understands your face from multiple angles.

Once done, you’re cleared to create images using prompts. Whether you want to be imagined as a 90s gangster in Colaba or a space pilot drinking chai in Chandni Chowk, it’s all on the table. The AI builds a scene, puts your face in it, and returns the result in chat.

Each image comes with a visible tag that says “Imagined with AI” so viewers know it’s machine-generated.

You’re still in control

Don’t like the image? You can regenerate it. Want to change your face setup? Go ahead and retake the selfies. You can also remove your setup images anytime. Meta allows you to manage or disable the feature from your settings.

You’re not stuck with the first output and you’re not locked into anything permanent.

This is more than just a party trick

It might look like a fun toy, but Imagine Me is a strategic move. Meta is not just giving you fun images. It’s conditioning users to build a digital identity powered by AI.

Your face becomes content. Your prompt becomes the creative direction. And Meta becomes your image engine.

For India, this rollout isn’t accidental. We are already selfie-obsessed and feed-heavy. The idea of reimagining yourself for content, reels, or profile pictures is a natural extension. Meta knows that, and it’s using India as the launchpad.

Results are wild, weird, and sometimes glitchy

In early tests, the internet is already flooded with madness. One user turned themselves into a cyber monk floating over Varanasi. Another became a cricket-playing astronaut riding a rickshaw through Mars. Someone even asked to be imagined as a raja from the 1800s giving a TED Talk at India Habitat Centre.

Some of the results are hilarious, some are absurd, and some look straight out of an AI film studio. There are the usual glitches too. Maybe an extra finger or a warped ear. But even those add to the chaos and charm.

Final thoughts

Meta’s Imagine Me isn’t just another sticker pack or gimmick update. It’s a shift in how we express identity through tech. You’re no longer just editing photos. You’re directing a digital version of yourself.

This is AI image generation made mainstream. And this time, your face is the star.

The question now is simple. Will this stay a social flex or become a full-blown trend in how Indians build their online image?

Either way, your camera app just became the least interesting thing on your phone.

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